LIPS provide pricing & advertising insights to optimize your promotion effectiveness

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Key Features

Pricing data reports & chart-builder

  • Accurate & reliable data
  • 1.5M advertised prices recorded since 2003
  • Extensive range of information collected
  • All alcohol types – Beer, Wine, Cider, Spirits, RTD
  • All sales channels – Grocery, Retail Chains, Independents
  • Multiple media monitored – Print / Online
  • Timeliness – ie data uploaded daily
  • Data easily filtered & downloaded
  • Create your own review charts
  • Easy to navigate
  • User friendly interface
  • History data available

Key Benefits

Pricing data reports & chart-builder

  • Monitor effectiveness of pricing strategies and promotion plans
  • Measure ‘share of voice’ against competitors across all sales channels
  • Identify valuable marketing & promotion insights of competitors
  • Integrate with sales data to measure advertised promotion effectiveness
  • Measure ROI from advertising coop & promotion discounts
  • Evaluate pricing strategies for new products
  • Monitor market trends & identify new growth opportunities
  • Review retailer compliance to agreed advertising plans
  • Audit performance of sales staff and promotion budgets
  • Review market pricing intelligence instantly
  • Benchmark your pricing & advertising frequency against key competitors

"LIPS data provides our business with a measure of advertised activity by brand and account - frequency and share of voice. This information is supported by actual price points achieved in the market place. Given the high percentage of wine sold on promotion, this information becomes critical in measuring the execution effectiveness of our commercial plans."

Kevin Mapson, Managing Director at Pernod Ricard (NZ) Ltd

"LIPS provides accurate, up to date liquor information beneficial to our everyday business."

Bruce Priddy, Brand Manager at Jim Beam

"I have found LIPS service to be a fast and effective way of monitoring promotional compliance levels in the industry to ensure Fosters’ New Zealand receive an acceptable ROI."

Darryl Holt, National Key Accounts Manager at Fosters Group New Zealand

"LIPS provides visibility of a key marketplace lever for the liquor industry, that of consumer price advertisements. LIPS as a single source of data allows Lion to work with its retail partners to assess and target the most effective advertisements for maximising performance."

Neill Arnold, Marketplace Performance Manager at Lion Breweries Ltd